Vanessa Obioha
The Balmoral Event Centre in Ikeja, Lagos, was a vibrant hub for Maltina customers and commerce companions final weekend. Although the occasion began greater than two hours late as remaining touches had been made contained in the corridor, company loved video games and refreshments to maintain them entertained.
By the time proceedings started, the corridor had been reworked into a sublime orange affair, paying homage to the model’s signature color. The event marked the disclosing of Maltina’s refreshed visible identification as it celebrated 50 years of nourishing Nigerian properties.
The new packaging incorporates a richer shade of orange, gold accents and barley components that reinforce the model’s malt credentials. Updated sunrays symbolize vitality and optimism, whereas a extra distinguished calcium coin highlights its dietary proposition. The gold crown cork and the addition of ‘Since 1976’ additionally underscore the model’s heritage.
Marketing Director, Nigerian Breweries Plc, Sarah Agha, mentioned the brand new look represents a extra up to date and assured expression of the model as it enters one other chapter. She assured customers that regardless of the visible modifications, Maltina’s acquainted style and dietary credentials stay unchanged.
“This is not just about refreshing our identity; it is about reaffirming our commitment to nourishment and to families across Nigeria. Our new look makes these commitments even more visible. While our identity has evolved to welcome a new chapter, our taste and nutritional credentials remain unchanged.”
First launched as Maltona in 1976 earlier than being renamed Maltina in 1977, the model has maintained a powerful presence in Nigerian properties for 5 a long time. Its historical past consists of the introduction of multivitamin enrichment in 1993 and calcium fortification in 2009. Beyond product innovation, Maltina has constructed shopper engagement by way of initiatives such as the Maltina Nourishment Tour, Maltina Dance All, Maltina Teacher of the Year (MTOTY), and its Christmas and Ramadan campaigns.
In his welcome tackle, Managing Director of Nigerian Breweries Plc, Thibaut Boidin, celebrated the model’s journey and acknowledged the customers, companions and distributors whose help had contributed to its development. He additionally reiterated the corporate’s dedication to social affect, asserting plans to help the training of kids from underserved communities within the coming yr. The unveiling featured a inventive efficiency by Hermes Iyele, who mixed poetry, dance and music across the theme of rebirth. This was adopted by a celebratory toast led by Nigerian Breweries executives.
Portfolio Manager, Non-Alcoholic Brands, Nigerian Breweries Plc, Elohor Olumide-Awe, and Senior Brand Manager, Maltina, Daniella Ogunsanya, additionally spoke in regards to the model’s refreshed identification and future route. Elohor launched the “What’s Your Word” marketing campaign, which invitations customers to explain their impressions of the brand new look in a single phrase. The initiative is a part of the model’s wider shopper engagement actions.
Guests additionally participated in interactive video games, together with Nourishment Darts, Maltina Dance Hall and B-Quick, testing their abilities and competing for prizes. The high three contributors, Peace, Modesinuola and Alexa, acquired presents, whereas the general winner received an unique five-day, all-expenses-paid keep at Eko Hotel.
The night ended with musical performances by Wande Coal and DJ Brightstar, who saved company entertained with common hits and full of life mixes.
