MultiChoice Group has welcomed a directive issued by the National Broadcasting Commission (NBC), reaffirming the principles governing mental property rights and the retransmission of audiovisual content in Nigeria.
The group said that the directive bolstered a elementary precept of broadcasting that entry to a different operator’s sign doesn’t confer the appropriate to retransmit or commercially redistribute its content.
It makes clear that operators should receive the required rights and authorisations earlier than retransmitting protected content, and that unauthorised retransmission constitutes a violation of mental property rights.
CEO of MultiChoice Nigeria, Kemi Omotosho, stated the NBC’s clarification was an necessary step in direction of defending content creators and rights-holders, whereas establishing a extra orderly and sustainable broadcasting market.
“The Group welcomes the NBC’s efforts to provide greater clarity on content rights and retransmission rules in Nigeria. This clarification is an important step towards strengthening the protection of creators and rights-holders and fostering a well-structured and sustainable audiovisual market. A clear and predictable regulatory framework benefits the entire creative ecosystem, supporting investment in local content and creating long-term value for creators, rights-holders, operators and audiences alike,” Omotosho stated.
MultiChoice Group in a press release reaffirmed its dedication to supporting the safety of mental property rights and the sustainable growth of Africa’s artistic industries.
The Group stated it might proceed to work with regulators and business companions to advertise reputable content distribution and strengthen the long-term sustainability of the audiovisual sector.
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