Consumer of Guinness Nigeria Plc’s merchandise are savouring life-changing experiences as the corporate’s “Open For More” promo has made a lot of them millionaires.
For over ten weeks, the Guinness National Consumer Promotion put 1,075 winners within the highlight, from N100,000 alerts to a N150 million Toyota Land Cruiser Prado. It began with a code below a cork.
For customers who purchased Guinness Foreign Extra Stout throughout the promotion, a easy buy grew to become an opportunity at one thing extraordinary. What adopted was a string of unforgettable moments: disbelief, reduction, laughter and pleasure, from Enugu to Lagos and from Rivers to Akwa Ibom.
For occasion, in Enugu, Mr. Collins was at his store when a Guinness consultant walked in with an oversised cheque for N1 million, drawing cheers from the individuals round him.
Collins had first seen the promotion in a Facebook advert. After shopping for Guinness
Foreign Extra Stout, he noticed a code contained in the can’s cork and entered, although he
Admitted he doubted it was real.
“I said, “Is this real?” he recalled. When the decision confirming his win got here, he may barely course of it. “I was saying:”Is this actual? Am I. the one answering this name or is it my dream? I stated a million, not even N100,000, a million!.” Today, he has no doubts. “I feel like I’ve made it in life.”
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Collins was not alone in his disbelief. In Rivers State, Augustus, a N100,000 winner, instructed listeners on Treasure FM that he entered like everybody else, anticipating nothing.
“When the alert entered my telephone, I simply stood there. I needed to verify it 3 times
earlier than I believed it,” he stated.
Taiwo in Okokomaiko, Lagos, had an identical expertise.
Hanging out with mates, he casually entered a code, solely to seek out N1 million credited to his account. He didn’t imagine it till he noticed the alert himself.
For others, the win answered a urgent want. Emmanuel in Imo State was known as
reside in the course of the draw at Guinness Nigeria’s headquarters and requested how he would
use his N1 million prize. He didn’t hesitate. “Ah, my brother, school fees! That’s the first thing. My children have been at home, and I didn’t know where the money would come from. With this one, I will pay it all, and they will go back to school without wahala. I can’t explain the relief I feel right now.”
Persistence and luck paid off for some, too. Joseph Nwafor, a self-described devoted Guinness drinker, entered virtually 90 codes earlier than successful N100,000. He celebrated with the Guinness staff on the Lagos headquarters, delighted {that a} model he already cherished had rewarded him in return. Royal Chisom went one higher, successful 3 times in the course of the promotion. “I never thought something like this could happen to someone like me,” she stated. “And I even won more than once, which made it even better.”
Her husband and a buddy additionally received, spreading the joy to these round her.
Launched on July 18, 2026, the 10-week promotion rewarded 1,075 customers:
1,000 received N100,000 every, and 75 received N1 million every. The grand prize, a Toyota
Land Cruiser Prado valued at N150 million, went to Queen Thompson from Uyo,
Akwa Ibom State. Her path to the win was virtually derailed. Having been swindled
twice earlier within the yr, Thompson initially declined the decision informing her she had received, fearing one other rip-off. At the formal presentation at Guinness Nigeria’s
headquarters in Ogba, Lagos, she may hardly comprise her astonishment.
“I am still in shock! I never imagined that opening a bottle of Guinness Foreign Extra Stout would lead to me driving home in a brand-new Toyota Land Cruiser Prado,”she stated.
For Mayor Esiaba, Head of Beer at Guinness Nigeria, the promotion was about
boldness rewarded and loyalty appreciated.
“Guinness Foreign Extra Stout has always stood for boldness, and Open For More was our way of saying thank you to the consumers who make that boldness possible,” he stated.
At the grand prize presentation, Managing Director and Chief Executive Officer Girish Sharma, pointed to a shift within the model’s viewers: Guinness customers at the moment are evenly break up between women and men. He described Thompson’s emergence because the grand prize winner as notably thrilling.
From surprising financial institution alerts to reduction over faculty charges and the joys of a life-changing automobile, Open For More gave customers many causes to have fun. For Guinness Nigeria, the following alternative is to construct on this momentum with campaigns that reward participation, deepen client connections, and create extra memorable moments throughout Nigeria.
