The Advertising Regulatory Council of Nigeria (ARCON) has honoured Chairman of Mindshare Communications Limited, Professor Osaren Philips Emokpae, with the Frontrunner Award for his pioneering contributions to Nigeria’s promoting business, significantly in media impartial apply.
The award was offered on the maiden version of the ceremony in Lagos, which introduced collectively captains of the promoting business, authorities representatives and different distinguished visitors.
Organised by ARCON, the occasion is anticipated to grow to be an annual affair, offering a platform to have a good time people whose contributions have helped form the expansion and course of promoting apply in Nigeria.
With greater than three a long time of expertise spanning advertising and marketing communications, strategic planning, media administration, schooling and entrepreneurship, Professor Emokpae has performed a component in shaping the event of Nigeria’s promoting business. His contribution to media impartial apply stands out, significantly his function in establishing the Media Independent Practitioners Association of Nigeria (MIPAN).
A scholar, strategist, educator and entrepreneur, Professor Emokpae started his profession at Unilever, the place he rose to the place of Senior Brand Manager for Household Cleaning Products. He later joined Insight Communications as an Account Director earlier than shifting to Troyka Holdings as its pioneer Group Executive Director, Strategic Planning.
During his 13 years at Troyka, he additionally served as Chief Executive Officer of All Seasons Mediacom Limited, which turned Nigeria’s first full-service media impartial firm. The firm helped change the best way media planning and shopping for have been approached within the nation’s promoting market.
His involvement in media impartial apply grew out of a priority concerning the want for advertisers to measure and justify their promoting expenditure extra scientifically. Working with different main practitioners, together with former classmates and colleagues from Lever Brothers, Professor Emokpae championed the formation of MIPAN and gave the affiliation its identify. Senator Akin Odunsi was invited to function its pioneer chairman, whereas Professor Emokpae turned its founding president. He later served as a trustee and patron of the affiliation. He and Dr Thorpe began a analysis programme to offer the required information for scientific Media Planning.
His work on this space helped advance the case for specialised media planning and shopping for, in addition to media stock administration as a definite skilled apply inside Nigeria’s promoting business.
Professor Emokpae is the founder and Chairman of Mindshare Communications Limited, an promoting and communications company in Nigeria. Beyond his company tasks, he has contributed to the event of the occupation via instructing, analysis, public lectures and mentorship.
His profession extends properly past promoting. Through the Havilah Open Door Group, he has constructed companies throughout schooling, consulting, promoting, safety, logistics, courier providers, export, buying and selling and occasions, creating employment alternatives for 1000’s of individuals throughout Nigeria. He has additionally chaired the boards of LAPO Microfinance Bank and LAPO NGO for 21 years, alongside different board appointments.
Across enterprise and ministry, he has mentored younger leaders in Nigeria, the United Kingdom, the United States, Canada, Europe and the Caribbean, reflecting a dedication to management improvement that extends past the organisations he has led.
The Forerunner Award celebrates Professor Emokpae’s document of imaginative and prescient, pioneering effort and repair, with explicit emphasis on his contribution to the expansion of Nigeria’s promoting business and the development of media impartial apply.
For Mindshare Communications, the award marks a proud second for the company and its Chairman, whose profession has bridged business apply, scholarship, entrepreneurship, service and Ministry. The launch of the annual ARCON occasion additionally creates a chance to have a good time the contributions of different practitioners whose work continues to affect the occupation.
